Soft Landings Showroom

Neverneverland, Amsterdam 2018

Installation consisting of three product-testing devices, trialing the promised parameters of 200 heavy-duty transport cases over the course of 2 weeks.

For the Soft Landings Showroom, 200 white, heavy-duty transport cases were commissioned from a factory in Ningbo, China. These cases purport to be future proof, totally resistant to water, dust, shock and impact. They will live for a far longer life than any visitors to the Showroom. For this reason, they took their rightful place as the protagonist in an examination of a fully materialised aspect of industrial speculation: the product testing phase.

The boxes were exhibited in an expanded view of industrial testing cycles, incorporating handmade wind, impact and water testing machines, speculative roleplay and algorithmic supposition.

The Soft Landings Showroom is an expanded view of industrial testing cycles made to determine the performance and functionality of an object by its compliance to human interaction and natural circumstances.

This project is supported by the AFK (Amsterdam Fund for the Arts).

 

Soft Landings is an artist collective consisting of Eurico Sá Fernandes, Alban Karsten, Tom Kemp and Kitty Maria. All based in Amsterdam, the four members bring together a scope of performance, programming, film and installation-based practices. The first iteration of their togetherness concerns an exhibition space able to withstand extreme circumstances.

Through their exhibitions and sales-events, Soft Landings examines the one-man assembly line, alternative gift economies and the semiotic gaps of product designing through Alibaba.

www.thesoftlandings.com